Best Bridal Makeup Artists in Singapore (2021)
November 30, 2020 by The Fun Empire Team
Bridal Makeup Artists in Singapore
Finally, you’ve got your location, spread, date and time and white gown all ready for your big day. You’ve got something new, something borrowed, something blue… All that’s left is the perfect makeup look and hairdo! Whether you have your heart set on an all natural get-up, or going for a glamorous, dramatic look, these makeup artists are sure to get all your dream princess look covered. Take a look at our list of the best bridal makeup artists in Singapore to find your Makeup Fairy Godmother just in time for your perfect day!
Before that, if you're looking for ideas for a rocking bachelor's or hen's party, check out the following links. It will make for a fun and memorable time with your friends before you finally tie the knot!
1. Mibe Leung Makeup and Hair
|Key Services||Makeup, hairstyling and floristry|
Aiming to accentuate the innate beauty of the bride, Mibe’s go-to look for bridal hair and makeup is the alluring Japanese style. Mibe ensures that the bride's hairdo holds the natural and rustic waves of a Japanese hairstyle that is trendy but not over the top, allowing focus on the bride’s facial features. Mibe then ensures that the bride’s best features are highlighted using natural makeup.
Mibe’s expertise extends beyond makeup and hairdo. It also includes a deep understanding of flowers which completes the unique style of Mibe’s makeup and hairstyling. You can be sure that you will feel like a princess on your special day with the perfect makeup and hairdo adorned with beautiful flowers with Mibe's care.
- Natural style makeup and hairstyling for brides who do not like overly heavy makeup
- Deep understanding of floristry to combine flowers and hairstyling
- Alluring Japanese hairstyle with natural and rustic waves
Super friendly MUA with exceptional makeup skill and hairdo services. Alot of my wedding guests complimented on my beautiful look and hair and I feel truly like a Princess on my wedding day. Thank you for doing such a good job and I will definitely recommend Mibe to anyone who's looking for a good MUA with affordable ratesAgnes Chong
2. Tracy.Im Hair + Makeup
|Key Services||Bridal hair and makeup services. Also available for corporate, commercials, media, and events.|
|Address||Punggol Walk Twin Waterfalls|
|Operating hours||Dependent on client's requirements|
Passionate and dedicated to letting her clients look and feel their best on their wedding day, Tracy has constantly upgraded herself with different makeup artists from Japan, Korea, Taiwan and China to hone different styles. She believes each bride has their own unique features and likes and Tracy will always try her best to fulfill each bride’s requirements to bring out the best in them. On top of specialising in bridal hair and makeup services, Tracy also does makeup for commercials, corporate photoshoots, media and events. You can be sure you are in good hands when you're engaging Tracy as your MUA.
Tracy also conducts classes if you're keen on learning day-to-day makeup or if you're looking to learn makeup and hairstyling professionally.
- Flexible. You're able to choose from a wide range of looks.
- Happy to listen to your needs and help you achieve the look you want to go for.
- Able to create the different looks required for different jobs.
I was so happy to have engaged Tracy for my pre-wed and wedding day hair and makeup. She was professional and really knew what she was doing ( even when I didn’t! ). Her attention to detail is great – we discussed what I liked during my makeup/hair trial and even on Whatsapp and she remembered every detail on the actual day. I LOVE her natural makeup style; it’s so glowy and not cakey/thick at all. My mum loved it so much and also engaged Tracy to do her makeup for my wedding dinner. Tracy was also very proactive and sent me an overview of the details or our arrangement a day before my wedding – that was when we realized I had given her the wrong timings for my mornin preparations. Thank goodness for her diligence which helped us correct the mistake before it was too late! It was a joy to have her as part of my wedding and I’d highly recommend her to anyone looking for a patient and skilled hair and makeup artist!Denise
3. Jennis Wong Makeup Artistry
|Key Services||Professional Makeup & Hair Services for Weddings and Events|
|Address||101 Upper Cross Street, People’s Park Centre|
#02-51A, Singapore 058357
|Operating hours||9AM - 6PM|
Started in 2006 by Jennis Wong, Jennis Wong Makeup Artistry specialises in Wedding Makeup Styling in Singapore, with a Makeup Studio setting like a cosy salon sitting in the centre of the city.
Some of Jennis’ works include weddings - both local and overseas pre-weddings - bridal runways and features in editorial spreads. She prides herself on being featured on the covers of Wedding and Fashion Magazines and also styles Hong Kong and local celebrities, all while still staying true to her humble roots. Through all these years, Jennis has gained top votes from several social media as their preferred top bridal makeup artist.
Jennis always delivers only the best in pampering custom makeup and hairstyling according to customers preferences. Meticulous and professional, she offers suggestions to build up the perfect look for the event. Be pampered, taken care of, and made up to be the best version of yourself on your big day. Jennis’ artistic hands craft their way around the canvas that is your beauty.
- Meticulous and professional, offering on-spot suggestions for the perfect look for your event.
- Many positive reviews on her work ethic and years of experience.
- Several social media accolades as the preferred top bridal makeup artist.
I engaged Jennis to be my wedding day makeup artist and hair stylist, and can't recommend her enough! I met Jennis in March for the makeup trial and reserved her for my October wedding, and throughout the 7 months, she kept me updated with hairstyle suggestions and also worked with me in regards t our wedding day schedule and timing. The best thing about Jennis is that she provides a tailored service and suggests hair and makeup styles best-suited to the individual rather than just following a standard template as some other MUA would do.
On our wedding day, Jennis also arranged for her team to provide hair and makeup services for my mother and bridesmaids, as well as hair and makeup artist on my husband's side for hair styling and makeup & hair for my sister-in-law – everyone was satisfied with their hair and makeup!
After our wedding, some of our wedding guests asked for my makeup artist's name & contact details, and I think that is true testament to my wedding day makeup being genuinely good 🙂 Thank you so much Jennis!Chloe Woo
4. Reyna Hearts Makeup Artistry
|Key Services||Makeup, Hairstyling, Eyelash Extension|
|Address||21 Sembawang Crescent|
Reyna Hearts Makeup Artistry started in 2013 and aims to provide top quality beauty services and advice for everyone. High quality cosmetics, hair and skincare products are sourced from various brands to give the optimum result. Reyna believes in personalised service and high hygiene practices. Along with her team of dedicated professionals, they strive to understand each and every client's needs to ensure satisfaction of services provided, especially on your big day!
1. Specialises in natural & radiant makeup.
2. Offers choice of hand-made preserved flowers hair accessory.
3. Offers eyelash extension service for customers who do not like false lashes.
Reyna's hair and makeup skills are super on point! I was clueless on what was suitable for each of the gowns, and her suggestions turned out to be far above my expectations. Above all, she's very friendly and approachable and accommodating. I highly recommend her services to anyone looking for a professional and qualified MUA!Michelle Analeigh Tan
5. Amanda Cheong Makeup Artist
|Key Services||Makeup services for bridal wedding day, wedding lunch/night, pre-wedding photography|
|Address||73 Ubi Road 1 Oxley Bizhub #09-57 |
Amanda is a certified bridal makeup artist who has 17 years of experience working alongside the wedding industry. Her philosophy is to create a flawless, elegant and timeless looks that simply adds another dimension to your own natural beauty. While she offers bespoke makeup services, her signature falls back on Korean inspired makeup, ensuring you look flawless yet all-natural when it counts.
She continues to upgrade her skills, innovate, keep abreast with trends and excel in her trade, providing professional services for splendid, elegant and fashionable brides. What most important to her is that the finished look reflects your individual style and personality with a flawless radiant glow.
- Specialises in Korean hairstyling and makeup.
- Strives for flawless, elegant and timeless makeup looks perfect for any bride.
- 17 years of experience in the wedding industry.
Having Amanda to doll me up on my actual day was the best choice ever.. I was introduced to Amanda by my good friend, and my friend quoted "you gonna regret if you never engage her for your big day!" Amanda is so talented, her make up is not thick, it looks natural and my solemnization venue was by the beach, it was hot and I was sweating but the make up did not smudge, my face wasn't oily and my hair still stayed in place. I didn't regret to top up extra for a 3rd look, cos she can create really amazing hairstyles. Till today 1 month after my wedding, I'm still looking at her new pictures and thinking, why I didn't do choose that previously! Thank you Amanda!!Monica Lim
6. The Beauty Society SG
|Key Services||Makeup & hairstyling services, classes|
|Address||Depending on client|
The Beauty Society wants to help you tap your power to attract choices. By creating beautiful identities for women, The Beauty Society is committed to help you develop leadership through confidence in addition to your feminine quality. Gerra is well-versed in providing holistic beauty services that includes makeup, hairstyling and even classes (if you are interested in taking it up after your big day). Planning ahead, Gerra hopes to help support you with holistic beauty and lifestyle for success and fulfilment in life.
- Keeping styles Chic and Modern.
- Empowerment for females who are willing and ready to never stop improving and learning. The Beauty Society are happy to support you in whichever way they can to reach total fulfilment.
- Life is all about having fun while we grow and achieve breakthroughs and so The Beauty Society hopes to build a tribe of like minded people to grow together.
Beyond Gerra’s bubbly and fun personality that makes her clients feel comfortable, she knows her stuff well. She is not only professional but also creative when it comes to makeup and hairdos. She listens to her clients’ needs and is ever so generous to share her makeup tips. I’d highly recommend Gerra whether it’s for your clients, friends or yourself!Janice
7. Makeup by Stella
|Key Services||Wedding makeover services|
|Address||10 Anson Road, International Plaza, #41-07|
|Operating hours||By appointment|
Stella is a certified professional makeup instructor. As an ex-instructor in Make Up For Ever Academy HK and working currently as a makeup instructor for a Singapore social enterprise for beauty, she has trained more than 1000 students in her career and has over 20 years experience with makeup. Stella has worked for makeup industry icons such as MAC, T-LeClerc and Christian Dior. She also had the pleasure to work with most of the M.A.C and Christian Dior featured events in Hong Kong and London.
Stella's experience includes makeup in Bridal Day and Night makeup, Fashion and Creative makeup, Stage/Drama/Opera makeup, special effect makeup and eyebrow embroidery. Stella currently teaches makeup artistry courses on a regular basis and helps her personal clients become their own makeup experts and enhance their individual style.
- Over 20 years of makeup experience.
- Worked with many big makeup and industry brands.
- With a wide range of expertise, Stella is able to cater to all kinds of makeup styles, from bridal styles to showy stage makeup.
Stella was in charge of my makeup for my magical wedding in Bali. She did two looks, one for the Chinese tea session and then the Western look to walk down the aisle. She was very professional, also one of the kindest and most sincere girls I've met in Singapore! Very happy to have asked her to do this important job and be part of the most memorable days in my life.Angela Shiu
8. Christine Chia Makeup
|Key Services||Wedding makeup and hairstyling service|
|Address||Blk 25 Toa Payoh East #08-114 |
|Operating hours||9AM - 9PM|
Christine sees a high demand for her work and for the services that she provides, and hence she is continuously learning and improving herself, for she believes that one should never stop pursuing for the best. Christine's preferred style is clean and natural makeup which emphasises one's facial features and contours. She also prefers simple hairstyles that are not over-exaggerated. Her skills by using different details and techniques to bring out a refreshing look.
Christine is always ready to listen to your needs and expectations and provide you with sincere advice based on her professional knowledge and experiences. Her goal is to make your big day a perfect and memorable one.
1. Bespoke services, tailored to your unique facial structure and hair type.
2. Warm and friendly customer service, making you feel at the utmost comfort throughout the process.
3. Quality beauty products asssured, with stringent standards on sanitation and cleanliness.
Great works! I would highly recommend my make up artist Christine Chia! ✌🏻 She did my bridal make up & I’m very happy how it turned out; also received loads of compliments for my hairdos! I like the natural make-up look that she did. Also her creativity in using fresh flowers on my braided hair makes me feel sweet & beautiful! The Bride Feel 👰🏼🥰😉💗She is very professional & dedicated in her job. She takes time & effort to understand my skin condition and makes recommendations to me on how I can work on improving my skin. She is ever so punctual; she turned up at my house 30 mins ahead of time 🙏🏻 Commendable work attitude! Also she’s fun to chat with & she helps to put my anxieties at ease. Most importantly she’s kind in understanding the current corona situation where we had to postpone our dinner banquet & still is very accommodating. Appreciate your kindness 🙏🏻👍🏻☺️Jasmine Tan
9. SGMakeover by Valerie Lim
|Key Services||Elegant Red Carpet style, Japanese, Western, Korean bridal style, High fashion editorial|
|Address||994 Buangkok Link|
Valerie's philosophy is that every look should be tailored to suit the individual. She is known for her innovative ideas, exceptional quality and friendly professional service. She is continually educating herself on the latest looks, new products and trends; ensuring that her services are to the highest standard. Her signature styles are red carpet worthy looks that are elegant, modern and flawless. She believes that every woman deserves to look like a superstar and to tailor a look that can bring out your natural beauty within. A harmony through skilfully applied makeup, perfectly styled hair and her client's personal style, Valerie is sure to enhance your most flattering natural features.
- Bridal packages available including actual day, registry of marriage, and pre-wedding service
- Handmade upper and lower eyelashes to suit your eye shape.
- Various looks available from elegant, red-carpet styles to natural looks
I would truly like to thank Valerie for the wonderful looks she produced on my actual day wedding. During the bridal trial we discussed the look I was hoping to achieved, she accommodating my makeup request and yet input her expertise in the hair and makeup, which turned out really well. Strongly recommend Valerie for her great professional skills!! Engaging her as MUA was one of the best decisions I made.
10. Fionna Lau
|Key Services||Corporate and Wedding Makeup and Hairstyling Services|
|Operating hours||All hours. Will get back to you during daylight hours.|
With 20 years of experience under her belt, Fionna knows what you want without saying much. Her philosophy of "Less is Best" is the core of her business and artistry; she focuses on the best features of the person’s face and uses techniques to draw out one’s natural beauty without using a lot of makeup on her brides, models, and talents. Her focus is on you; your preference and comfort level to wearing makeup and how you like your hair to be styled will be the key factors for Fionna to make sure you look stunning on your big day.
Fionna is also unveiling an upcoming service in 2021 - Nano Hair Technology Solution. This service is offered to those with hair thinning problems, hair loss or want to have fuller voluminous hair without surgery and chemicals.
- Standing by their mission statement, they always promise to make your day a happier one.
- Professionalism at all times, responsive, and always friendly.
- A makeup style that is timeless, adaptive, and flexible.
Fionna was very helpful and responsive on the weeks leading up to provide advise and on the actual day itself. She was so professional and arrived early to set up so she could start at the appointed time. Fionna is very experienced and helped us all feel comfortable during the make up process. Her make up style is modern and timeless. Thanks!Tiffany
11. Elite Makeup Artists Inc.
|Key Services||Wedding Makeup services|
|Operating hours||By appointment|
“Every bride needs and deserves perfection, therefore we take your vision and create it into a reality” - Em (Founder)
Elite Makeup Artists Inc. are professional makeup artists specialising in Bridal Makeup and Hairstyling. The signature look they create exudes effortless elegance filled with light strokes, earthy hues, and casual, chic yet classy updos. With great attention to detail and strong technical skills, the philosophy that the founder Em believes in is to be able to tailor styles to suit the individual; inspired by art, fashion and by the understanding of the basics of makeup and to create a look which revolutionises and brings out the natural beauty within every bride. Even as the years pass, if the makeup is timeless and classy, that’s when they know they have done a great job.
- Effortless elegance.
- Timeless bridal looks and effortless hairdos.
- Creative with perfection.
Thanks for dolling us up for our big day!! everyone was commenting how radient we both looked!!It was truly memorable day and we couldn't have done it without your help!!Sabrina
12. Stephy Ng Makeup and Hair
|Key Services||Wedding makeup services|
|Operating hours||By appointment only|
Over 10 years of experiences in makeup & hairstyling, Stephy is considered as one of the respected makeup artists and received numerous awards in her profession. She is also multiple award-winning makeup artist who has garnered up to hundreds of different clients and brides from UK, Australia, Spain, Korea, Russia, Hong Kong, etc, and has also prides herself in paying attention to specific details. She has contributed to a variety of events organised by prestigious companies and has also worked in film projects, including editorial shoots in Spain.
Other than wedding makeup and hair, she also specializes in Qun Kua makeup and hair, assorted with Qun Kua hair accessories meant for Traditional Chinese Wedding. Her design philosophy is to achieve a balance - transforming her clients while still maintaining natural, unique and traditional oriental elements for their desired looks.
- Effortless wedding and bridal makeup looks.
- Qun Kua makeup and hair services.
- Underwater and overseas makeup services.
Stephy did an amazing job to makeup the prettiest lady on my wedding. With her magical makeup hands and skills I was transformed into a sweet demure bride, a beautiful bride princess and an oriental Chinese express with Qun Kua headdress! Stephy has some cool techniques to make false lashes stick really comfy. her headdresses which are also DIY by herself are lovely, especially the QUN KUA. Very nice!! Totally fell in love with the QUNKUA headdress!
Stephy is sincere, cheerful and her personality makes me feel very comfortable with her. She is also very quick witted and decisive. For example, if I can't decide which colour lipstick I like for my outfits, she will make assessment and give me the best recommendations that suit me. With her experience and skills, I totally trust in her taste and judgements. I must say she is really adaptable to situation on changing circumstance. On my wedding day, I was rushing everywhere and despite my kan-cheongness and moving around, Stephy remained calm and still did makeup perfectly well. So, blessed to have found her to do makeup for me!
Thank you so much for everythingJennie Cat
13. Joyce Yeo Makeup
|Key Services||Wedding makeup and hairstyling services for bride, groom and bridal party|
|Address||159 Sin Ming Road, Amtech Building #06-06L|
|Operating hours||10AM - 10 PM|
One of the top 16 Makeup Artists in Singapore since 2016 and one of the 10 Finest Makeup Artists for Weddings 2020, Joyce Yeo Makeup has crafted beautiful looks for over 500 brides over the last 6 years. From local and overseas pre-wedding makeup and hairstyling, to runway and stage productions, Joyce also carries out coaching classes for aspiring makeup artists and ladies who like to learn personal grooming.
- One of the top makeup artists in Singapore well versed with natural bridal styles, but also able to create strong runway looks for clients who like high fashion style.
- Passionate, innovative and always forward-looking, Joyce Yeo Makeup has also been featured in HER Global Innovation Festival 2020.
- The only makeup artist engaged to do makeup for Netflix movie star, Charlie Cox, the Daredevil, during a PR event in Singapore.
Joyce is the best MUA I can ever asked for. She goes the extra mile to curate the overall look to match the bride’s personality and gowns. That includes selecting accessories, type of shoes and creating different hair styles. Grateful to have Joyce as my MUA for both Pre-Wed and AD! I received so many compliments from my wedding guests on the make-up and intricate details of the hair styling.
14. Cynderella Makeup & Hair
|Key Services||Bridal Makeup and Hairstyling, Celebritities, Events and all kind of makeup and hair services.|
|Address||87 McNair Road Singapore 328557|
|Operating hours||By appointment only|
Passion-driven Cynthia of Cynderella Makeup has been dubbed as one of the best makeup artists in Singapore and is known for her impeccable natural makeup style. Her style is characterised by a strong emphasis on eyes and the romantic yet classy American Hairstyle. Having done the makeup and hair for various celebrities such as Eric Chou (Taiwan), Bernice Liu (Hong Kong), Jason D Chen (USA), Michelle Chong, Jean Danker (Singapore) and so many more, you can tell that her skills are truly to be desired and trusted.
While backed with a diploma in makeup and hair from a renowned school in Singapore and certified in Korea, Taiwan, Thailand, and Japan, Cynthia has upgraded herself constantly under great mentorship over the years, so you can be sure you are in great hands while staying on trend. Cynthia's countless accolades for her work are included in Blissful Brides, TODAY, Harpers Bazaar and many more.
- Fashionable styles.
- Natural looks achieved with makeup.
- Looking youthful on your big day!
Cynthia was my makeup artist for both my pre-wedding shoots and wedding day! it was definitely one of the BEST decisions I have made for my wedding day. Her eyes are always on me, making sure I looked the best from EVERY angle haha! I am also truly amazed by her hairstyling skills. I didnt had a lot of time to change but she still manage to make magic happen. She even help to keep you calm and with all the experiences she had, you know you are in good hands.
I guess the best praise was when many of my friends came to ask me about my makeup artist after my wedding cos they said I was stunning 🙂Baoyun Song
15. Makeup Artist Sherry
|Key Services||Makeup and Hairstyling service|
Born & raised in Singapore, Sherry moved to New York City in 2010 to pursue her creative passion at one of the most-renowned fashion design institutions in the world, Parsons New School of Design. Subsequently, she worked at Oscar de la Renta in New York City, assisting designers in Bridal & Haute couture fashion runway shows.
Sherry trained in professional makeup artistry & hair-styling in Shanghai, during the summers of 2011 and 2012. In 2013, Sherry returned to Singapore and started her career as a freelance professional makeup artist. With her extensive experience in the creative industries of fashion and make-up across diverse cultures, Sherry will bring out the best beauty potential in you.
- Eye-catching makeup that will accentuate your beauty.
- Best quality and high-end makeup
- High hygiene standard and affordable
Sherry did such a great job with my hair & make up! received a lot of fb that the makeup and hair complimented my features:) Sherry was very flexible and friendly, was punctual and gave me a lot of opinions on how I could style my hair. shes fast and made the effort to redo my hair where there was just a little bit of loose hair around. i will not hesitate to recommend Sherry's services and would definitely strongly consider engaging her for my actual wedding!
Thank you Sherry!Eunice
16. Tangyong Hair and Makeup
|Key Services||Bridal Makeup and Hairstyling|
As an award-winning professional hair and makeup artist, Valerie Tang Yong is passionate about creating beauty. She believes that each bride’s individuality is best brought out through enhancing one’s natural beauty by creating a no-makeup makeup look. Striving for that beautiful bride’s glow, she will leave you feeling and looking confident on your big day!
Having created her own signature Natural Style, Tangyong has been featured in (and not limited to):
- The 10 Finest Bridal Makeup Artists in Singapore (2020) – Singapore’s Finest
- Ideal Weddings Magazine – Editor’s Pick (Au Naturale Makeup)
- 30 Wedding Hair and Makeup Artists in Singapore you need to know – Singapore Brides
- 20 Bridal Makeup Artist in Singapore that are Highly Raved – BridetoMum
- Top 10 Wedding Makeup and Hair Stylists in Singapore – The Wedding Vow SG
- Singapore’s Top 10 Bridal Makeup Artists – TallyPress
- Blissful Brides Editor’s Choice Award 2016 – Preferred Hair & Makeup Artist Winner
- Pinterest-style hairdo
- Creating Natural Style Makeup that is comfortable to the skin
- Balancing facial features such as double eyelids and brows
Engaging Valerie is one of the best choices I have made for my wedding! I have stubborn inner eyelids and imbalanced eyes size and she manages to fix it for me! My only request is to ensure that I won’t regret 20 years down the road when I look back at the photos.
Loved the natural and timeless make-up and hairstyle that she has done for me! As I was feeling rather stress on my wedding day, she had cracked tons of jokes and distracted me from being “over-worried” about the day. The makeup has a lasting effect and can hold well throughout the day which includes an outdoor shoot!Shiling Chen
Bridal Makeup Artists in Singapore
And there you have it; the best bridal makeup artists in Singapore! We hope that with this list, we have helped you narrow down your options and possibly helped you discover your ideal makeup look for your special day!
Need more help in planning for your upcoming wedding? Check out these articles for more ideas:
- 6 Best Wedding Gown Rental in Singapore 
- 18 Best Photobooths in Singapore 
- 10 Best Live Bands in Singapore For 2020
- Best Wedding Photographers in Singapore 2020
- Best Photo Studios in Singapore 2020
Do you know any business that needs help getting noticed, or a hidden gem in the city that everyone needs to visit right now? Drop us an email here so we can feature them!
What is bridal makeup and hairstyling?
In the bridal industry, bridal makeup and hairstyling is a myriad of techniques applied to a bride to create an appropriate look. This can be a simple or elaborate look to match the style of her wedding day. It is all about creating a look to suit the bride and her overall vision for her wedding day.
Where can I find bridal makeup and hairstyling services?
Though bridal makeup and hairstyling services used to be the domain of salons, recent years have seen much more variety in these wedding-related services. Now brides can find professional makeup artists offering bridal makeup and hairstyling services!
How long does bridal makeup usually take?
Bridal makeup usually takes between one to two hours. Bridal hairstyling can take up to four hours. If you are interested in outdoor photography, it is advisable to book longer appointment slots for both bridal makeup and hairstyling to ensure that your look will last throughout the day!
How long does bridal makeup last?
Typically, bridal makeup lasts between 6 to 12 hours depending on the type of makeup used. The longevity of your look depends also on factors such as the weather and how well you take care of your skin! Makeup that is applied for environmental portraits usually lasts throughout the day.