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7 Best Email Marketing Softwares in Australia [2024]

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Email Marketing Australia

Best Email Marketing Australia
Best Email Marketing Australia

Email marketing is one of the most effective and cost-efficient ways to market your business. It’s a way to connect with customers, prospects, and email subscribers on an individual basis. This blog post contains the Best Email Marketing Australia 2024 that you should consider using if you want to improve your email campaigns, grow your mailing list, or increase customer engagement.

1. Brevo

(Credit: Brevo)
(Credit: Brevo)
Key FeaturesWealth of transactional email and SMS features
Includes basic CRM functionality
Impressive range of automation and integration
Where to Buyhttps://www.brevo.com/
Price$25-$65/month

You may not be aware of Brevo, which is one of the most popular email marketing software. It has a good reputation in the industry and has been operating for a long time. While they provide many of the standard features available with most other email marketing software, they lack in a few areas. They do not support additional functions like as surveys and polls, A/B split testing, or RSS feed integrations. However, they do provide text messages and the ability to send transactional emails.

2. GetResponse

(Credit: GetResponse)
(Credit: GetResponse)
Key FeaturesAuto-Responders
Reporting/Analytics
Subscriber Management
Where to Buyhttps://www.getresponse.com/
Price$12.3-$81.18/month

GetResponse is a marketing software that includes video conferencing as a standard feature. This implies that GetResponse might be an excellent fit for marketers, salespeople, and business users in general, from customer service to training to sales encounters. All of this is supported by the marketing platform, which includes landing pages, email marketing, and a decent amount of automation to help guarantee that your communications and marketing activities are effective. And you can use emails for responses and upsells automatically after video conferencing with clients or coworkers.

3. HubSpot Marketing Hub

(Credit: HubSpot Marketing Hub)
(Credit: HubSpot Marketing Hub)
Key FeaturesCRM integration included
Vast selection of social media management options
Stellar marketing automation
Where to Buyhttps://www.hubspot.com/
Price$68-$4,610/month

HubSpot Marketing Hub is a well-known and established end-to-end martech solution with a feature set that includes sales, email marketing, and marketing automation that is big enough to serve either small or large enterprises.

4. Zoho Campaigns

(Credit: Zoho Campaigns)
(Credit: Zoho Campaigns)
Key FeaturesWell-designed campaign and marketing tools
Convenient integration with Zoho CRM
Outstanding reports feature
Where to Buyhttps://www.zoho.com/campaigns/
Price$3-$4.5/month

Zoho Campaigns is an email marketing platform from Zoho, a company that provides a variety of programs, ranging from their office suite to CRM to IT support. Zoho Campaigns is a component of Zoho’s sales and marketing portfolio, and it specializes in email campaigns. This is, without a doubt, a finely honed permission marketing solution that aims for improved interactions and conversions.

5. MailChimp

(Credit: MailChimp)
(Credit: MailChimp)
Key FeaturesFull marketing hub
Workable free tier with flexible pricing
Websites and e-commerce plans bring revenue-sharing options
Where to Buyhttps://mailchimp.com/
Price$9-$299/month

MailChimp has an included designer that provides a range of templates to choose from that may be customized to your preferences. You can add clickable text, images, and logos, and you have the option of creating your own email from scratch if you possess the necessary computer programming knowledge. MailChimp is also well regarded for its ease of use, with numerous connectors in place. You may connect the system to services like Shopify, WooCommerce, and Magento to send targeted product campaigns. You can examine the effectiveness of your campaign using the report function after it’s been launched.

6. Constant Contact

(Credit: Constant Contact)
(Credit: Constant Contact)
Key FeaturesIntuitive and elegant UI
Wide range of third-party integrations
Superior email deliverability rate
Where to Buyhttps://www.constantcontact.com/
Price$20-$45/month

Constant Contact offers a range of services for email marketing. Using drag and drop tools to create visually appealing emails, as well as import contacts from Outlook, Salesforce, or uploading a spreadsheet, putting an email together is simple. There are also extra features accessible, such as email automation and scheduling, as well as surveys, polls, and dynamic sign-up forms for feedback. You may also manage events and social media from your account.

7. Vertical Response

(Credit: Vertical Response)
(Credit: Vertical Response)
Key FeaturesEasy email designer
Survey option
Landing pages
Where to Buyhttps://www.verticalresponse.com/
Price$11-$16/month

Vertical Response tries to give you all of the tools you’ll need to make your email marketing efforts successful. It accomplishes this by providing a variety of tools, including a personalized template creator, automation, analytics, and survey choices. The template editor is a simple-to-use template editor with drag-and-drop and point-and-click capabilities, allowing even the most inexperienced user to create a great looking email template right away.

Email Marketing Australia

Email marketing can be a powerful tool in your business, but email campaigns are often missed opportunities. A great email campaign is one that not only connects with the customer on an emotional level and presents relevant content, it also converts prospects into customers by making them feel like they’re being heard. This means you need to create email templates that catch attention, utilize social media integration for more exposure, and provide valuable information or incentives throughout the email chain.

If you want help crafting emails that convert prospects into happy customers, try one of these Email marketing software today!

Rachel Tan avatar

Article by

I'm currently the editor at FunEmpire Media. I've over 8 years of experience in the media industry discovering the best local businesses, places and things to do. From lifestyle, entertainment, food, travel, education and more, I strive to curate the very best in Australia.

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